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Unity’s $4.4bn merge puzzler

Unity’s $4.4bn merge puzzler

Joining forces with IronSource was meant to help Unity compete with AppLovin – but this week’s reports suggest it’s got a long way to go.

Nov 01, 2024
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Unity’s $4.4bn merge puzzler
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Hello, I’m Neil, I run mobilegamer.biz. Thanks for subscribing to this newsletter.

My weekly editorial follows below this week’s stories. It’s for paying subscribers only – to read it, stick a paid sub on expenses here:


This week’s stories:

New games digest: Animal Crossing, Eve, Barbie, Frostpunk, Total War, Mo.co and more

There's also Monument Valley 2 and a load more Netflix releases, plus new games from Supercent, Phantom Gamelabs and Ninja Kiwi in this week's round-up.

Candy Crush Saga’s Music Season reactivated nearly 1m players

And marketing VP Luken Aragon says the musical collaborations will keep coming as King’s flagship puzzler continues to earn around $3m per day, according to Appmagic estimates.

Unity hires ex-King, Havok exec Steve Collins as new CTO

Collins joins Unity following the departure of chief product and technology officer Marc Whitten.

Supercell’s Games First 2024: curated highlights

We’ve digested the top insights from Ustwo, Metacore, Bitmagic, industry legend Trip Hawkins and Supercell’s own Fernanda Oliveira, all in one place.

Data digest: Honor of Kings, LastWar and Whiteout Survival hit new highs, top grossing US games, ad insights and more

There's also Stillfront and Mag financials in this week's stats round-up.

PlayStation is closing mobile studio Neon Koi

The developer formerly known as Savage Game Studios was working on an action game and had offices in Finland and Germany.

Inside Unity’s troubled $4.4bn IronSource merger

Alleged bullying and mismanagement within Unity’s adtech arm have created a toxic atmosphere and a staff exodus, we’re told.

Costly Unity Ads crash shakes dev confidence again: “What the f**k is going on over there?”

"How this bug was able to enter into a live environment from a publicly listed company is beyond me. Some expensive lessons were learned that day. I’m sure the big publishers were compensated for their losses, but sadly we were not.”

Jobs digest: moves at EA, Voodoo, PeopleFun, Tactile, Trailmix and more

There's also a new consultancy from NaturalMotion and 2K Sports veterans plus recruitment news from Reforged, Voodoo, Supercell, Google, Stillfront, Netflix, Mag and AppLovin in our latest round-up.


Unity’s $4.4bn merge puzzler

Joining forces with IronSource was meant to help Unity compete with AppLovin – but this week’s reports suggest it’s got a long way to go.

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